Web SEO Optimized Content Copywriting Services
SEO. Search Engine Optimization.
Its a buzzword you hear a lot about these days. And its underlying mechanics and the best practices on how to utilize it are probably the most confusing to understand of all the terms used today in relation to the web and websites.
In a nutshell though, if the content on your website is right, the search engines will send free, targeted traffic to your web pages. Period. That’s all there is to it.
Just another “Pretty” website not good enough anymore…
Obviously, being visually pleasing to the eye is very, very important in creating a good first impression when a potential customer first arrives at your website. And it also helps in promoting a professional image for your company.
But “pretty” will only last for a couple of seconds…
You only have 2 or 3 seconds to engage your website visitor before they leave
In that first second or two when your visitor has decided that your website is actually “pretty” or “professional” enough for them to stay a little longer, they will have no choice but to turn to the copy for the next 3 to 8 seconds to see if there is anything else worth staying for.
The clock is ticking…these first few seconds are insanely critical…
The content on the page will have to be good. And will also have to be written in a way that takes advantage of the keywords and keyphrases that best define what the page is about. The combination of both of these, done properly, should ultimately cause the page to rank high enough in the search engines to allow it to receive free traffic.
Why you need an SEO Copywriter or SEO Content Writer to write your Web Pages
Whether you are writing a brand new website, or you have an existing website but the pages were not written with a keyword focus in mind, the implementation will basically boil down to this:
- Taking each web page and defining 2 or maybe 3 highly targeted and highly specific keywords that best defines what the page is about and then weaving those keywords into the content;
- Incorporating those keywords into the H1 and H2 html headline tags and links where possible;
- Updating the html title, meta description and meta keywords tags to include those keywords
To do this, your web pages should be written and/or tweaked by someone who is not only skilled in SEO but someone who is also equally skilled in the art of writing convincing and persuasive copy that is appropriate for the call to action intention of the page.
An SEO Copywriter or SEO Content Writer preferably.
If the person writing your web page copy is lacking in either skill then the ability for your web pages to attract free, targeted traffic through the search engines will suffer along with its ability to elicit the emotion needed to get them to answer your desired call to action.
My web copywriting services can help you incorporate SEO optimized content into your web pages in any combination of the following:
- New website copy
- Web copy refresh
- Landing pages
- Site Audit >>
Or feel free to give me a call at 615-300-6638 or send me an email at firstname.lastname@example.org.
For a more detailed explanation of this topic, signup to download my new white paper “The Slow Death of Traditional B2B Marketing as we know it” in the upper left corner of this page.