Supercharge your business marketing success with a 30 year Information Technology veteran on your team

Download Whitepaper"The Slow Death of Traditional B2B Marketing as we know it: Why Content is now King and what you have to do TODAY to stay Competitive, beat your Competition, and explode your Sales"

I.T. Work History at a Glance:

  • IBM (Project Leader)
  • Nissan Motor Manufacturing Corp.
    • Programmer/Analyst
    • Systems Analyst
    • Project Leader over Manufacturing and Financial Systems
  • Bridgestone Tire, Inc.
    • Programmer/Analyst
  • Dell
    • Gold Tech Support Analyst - Business Customers - Server Support

Education at a Glance:

  • Trevecca College
    • Management and Human Relations
    • Summa Cum Laude
  • Nashville State Technical Institute
    • Business Data Processing
    • Summa Cum Laude

For more information on my work history, education, or other information please visit my About page.


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Web Copywriting Services

IT, Software, and Technology Web Copywriting Services

In todays modern information age, your website presence is probably the single most important asset your company has to impress potential and current customers and clients.

And studies have shown that the average visitor spends somewhere between 1 and 8 seconds scanning a web page before moving on. So you have to make those seconds count.

To keep them engaged, your copy needs to immediately grab their attention, be tightly focused and follow a proven copywriting pattern to move them through your message to the emotional point you are trying to achieve. Whether that is to generate a lead by getting them to sign up for a whitepaper or newsletter, or get the sale.

Why my Website Content Writing is different

One of the most important things a copywriter must do in order to write effective copy is to come to know their prospect. Intimately. You have to understand their wants, needs and desires. You have to know what keeps them up at night. You have to know more about them than they know about themselves.

Then…and ONLY then, can your message pierce through to your propect’s most “inner” core emotions, and it is at this point that your message will start to elicit the response that you are desiring.

In the IT, Software and Technical areas of B2B Copywriting, most copywriters, even those who “specialize” in these areas,  will have to rely on web research and second hand information to be able tap into this core emotion. This is similar to an actor preparing for a role. They may look convincing on the screen, but in reality they don’t have a clue. They can’t. They’ve never really done it in real life before.

But I won’t have to act. I will be able to tap into over 30 years of actual working experience in the IT, Software and Technology fields giving me a unique and immediate insight into the core emotions of most of your potential customers because I have probably done their job before or at least something close to their job. And even if I haven’t done their exact job before, I will be able to understand and grasp the technology much more quickly than most other copywriters.

Your go to Online Copywriter for IT, Software and Technology

Whether you are creating a completely new site, a microsite, a landing page or just doing a content refresh, it’s important that you employ the right persuasion architecture. For that, you should elicit the help of a web copywriter or online copywriter who understands this and knows how to weave it effortlessly throughout all of your web copy. I believe I can help you do this.

My web copywriting services can incorporate any combination of the following:

Get Started now >>

Or feel free to give me a call at 615-300-6638 or send me an email at

 Message From David


cert_2_circle owner David Guthrie is a SuccessWorks Certified SEO Copywriter


Awai’s Circle of Success is copywritings most rigorous and prestigious program available